What You Will Learn
Assessment of quality
Get acquainted with the features of products which determine their quality: material, manufacture, function, durability, safety and appearance.
Classification of goods
Find out how non-food products are classified and what principles are used for grouping various product groups, kinds and varieties.
Properties of products
Learn about the evaluation of products from the consumer’s point of view and how functional, aesthetic, ergonomic and other properties influence purchasing decisions.
Why Product Knowledge Matters
The non-food market consists of a huge number of products, differing in materials, technology, and functional and quality characteristics. Understanding these differences will allow you to properly assess the assortment, provide the necessary information about the goods, and make the right choice.
Build Practical Product Skills

Understand Product Properties

Analyze Product Assortments

Evaluate Quality
Develop Your Expertise in Non-Food Products
The GoodsCrest course offers an in-depth study of non-food products, their assortment characteristics and principles of classification, evaluation and analysis in trade and retail environments.

Classification of products
Principles for classifying non-food products and how they are grouped into various classes
Materials and composition
Materials that are most commonly used in the manufacture of non-food products and how material properties can influence the quality, durability and functionality of non-food products
Quality indicators
Different indicators used to determine product quality and some features of non-food products that affect their reliability and utility
Consumer properties
Functional, operational, aesthetic, and other properties of products that can influence their ability to meet the needs of consumers
Range
How non-food product range is formed and how product characteristics can influence range formation
Storage and handling
The main rules for storage and handling of non-food products while preserving their quality and consumer properties
